Attendance & Demographics
Washington State Fair
More targeted information is available by contacting the Sponsorship Department at 253-841-5023.
Spring Fair
Demographics
- 60% Female, 40% Male
- Age:
- 6.1% 12 and under
- 16.8% 13-18
- 15.2% 19-24
- 27.9% 25-44
- 24.9% 45-65
- 9.1% 65+
Fairgoers
- Visitors attend in groups averaging 3.2 and spend more than 6.1 hours at the Fair
- 59% of visitors visit the Fair website before attending
- 73% are likely to purchase the product/service over a non-sponsor
- 50.7% of visitors rate the fun of the Fair “Great, over the top”
- The quality of the event experience offered at the Fair compared to other fairs is extremely high
- 86% enthusiastically refer the Fair to other people
- 92% plan to return to the Fair next year
Research was conducted by EventCorp Services on September 9-15 during the 2011 Puyallup Fair
Sponsors
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